Performance Marketing Manager (AroBus)

As a Performance Marketing Specialist, you’ll drive measurable growth by turning data into results. You’ll manage and optimize multi-channel digital campaigns, continuously testing and scaling what works to ensure every dollar spent delivers maximum impact.

Responsibilities:

• Develop and lead performance marketing strategies to drive scalable and measurable growth
• Plan, execute, and optimize paid digital campaigns across multiple channels
• Own and manage marketing budgets, ensuring efficient spend and strong ROI
• Monitor, analyze, and report on key performance metrics including CPA, CPC, CTR, Conversion Rate, and ROAS
• Optimize full-funnel performance from acquisition to conversion and retention
• Lead A/B testing initiatives for creatives, audiences, messaging, and landing pages
• Collaborate closely with product, sales, content, and design teams to improve conversion rates
• Ensure accurate tracking, attribution, and measurement across all campaigns
• Identify new growth opportunities, channels, and optimization strategies
• Manage, mentor, and support performance marketing team members
• Prepare performance reports and present insights and recommendations to stakeholders

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in digital and performance marketing
• Strong analytical and data-driven problem-solving skills
• Hands-on experience with paid media platforms 
• Ability to optimize campaigns and maximize ROI
• Excellent communication and collaboration skills