Senior SEO Specialist

Senior SEO Specialist

Job Description

Alibaba is hiring an SEO Specialist to be responsible for planning, executing on-page / off-page SEO, and analyzing the SEO results to increase traffics and positions based on every product's needs.


  • Carry out search engine optimization, including designing SEO campaigns, conducting keyword research, building external links, designing site structure and content navigation, and Building Internal Link
  • Conduct analysis to evaluate the performance of search engine optimization strategies
  • Work towards organic search optimization and ROI maximization and optimizing CTR
  • Establish relationships with other websites to expand link connections and create partnerships
  • Stay up to date with the latest SEO, Google algorithm and digital marketing trends and best practices
  • Analyze competitor’s SEO results to determine optimization opportunities for the website


  • Prior experience in SEO and web analytic (At least 3 years)
  • Experience in search engine marketing and competitive analysis or competitive research
  • Familiarity with HTML, CSS, JavaScript
  • Working knowledge of Google Analytics, Google Search Console, and other industry tools
  • Prior experience with on-page, off-page optimization, and technical SEO
  • Familiarity with content marketing and social media marketing skills
  • Web analytic skills
  • Critical thinker and problem-solving skills
  • Team player
  • Interpersonal and communication skills
  • Master in communication, marketing, IT, MBA or relevant fields


  • Stock options for all employees
  • Talented colleagues and interesting work environment
  • Supplementary health insurance
  • loans to employees
  • Various on-site entertainments

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